Allure began in 1998 as a retail store and has grown into an award-winning bridal manufacturer.

Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. They believe brides should feel nothing less than gorgeous on their wedding day. Their designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of our patented Allure construction. The result is three bridal collections: Allure Bridals, Allure Romance and Allure Couture along with Madison James (their debut designer collaboration).